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We Are Here To Answer!!!

For many entrepreneurs, getting a website designed is a very scary and overwhelming task. Most people don’t know where to start, what questions to ask and they don’t understand the process.

We have cover some questions that are commonly asked about custom website development and design, digital marketing (SEO) and marketing & advertising.

FAQ

Frequently Asked Questions

In mathematics the art of proposing a question must be held of higher value than solving it.

What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product or service via search engines like Google, Bing and Yahoo.

What's the difference between Organic vs. Inorganic/Paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid or inorganic search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

What are meta descriptions and do they still matter?

A meta description is the text that appears below your page in a search engine result that explains what the page is all about.

What’s the difference between internal and inbound links?

Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.

How do I grow my email list?

You’ll never get an email address if you never ask for one. Use subscription forms.

What is the best day of the week / time of day to send an email?

There is no magic bullet for an optimal time to send email. The “right time” varies by so many factors and from list to list. The best time to send your email will be unique to your list.

How often should I send email to my subscribers?

People will open good emails no matter how often you send them. Still, be aware that those who just met you might want to hear from you more often.

How long does it take to deliver a text message?

Text messages are usually delivered to mobile phones within a few seconds to a few minutes. During peak hours, there could be a short delay. Please note that additional delays may occur if the recipient's phone is turned off or is outside of the coverage area.

What is DND Numbers?

DND means Do Not Disturb. This is an initiative by TRAI (Telecom Regulatory Authority of India) to save consumers from unsolicited calls/SMS. If a person registers his/her mobile number, then it would be illegal for telemarketers to send any sort of unsolicited SMS or calls on those numbers.

What is a Short Code?

A short code or sender id is a six-word number/alphabet to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and are compatible across all participating carriers.

What is a Google Adwords/PPC?

Google AdWords or PPC (Pay Per Click) is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.

Do I need to know code to do SEO myself?

You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn't necessary for every part.

What is robots.txt?

This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt.

What is the sitemap.xml file?

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.

What is the difference between indexed and crawling?

When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won't index as they go through the crawling process.

What is responsive website?

Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation.

Can you guarantee me top placement on Google?

No. No one can. People say it, and there are certainly things you can do right to get good placement, but no one can truly guarantee any search results.

How will people find my website?

Optimizing your website for being seen by others is one of the most important things to do. This involves a combination of SEO, SEM, and online marketing.

Can I get my own email with my website?

Yes, and you can do this through your web server control panel.

Can I see how many visitors go to my website?

Absolutely, and you should definitely install some kind of Analytics to track how many visitors you are getting, and what they are doing. We personally recommend using Google Analytics, because it’s free and many people use it.

How do I make money with my website?

The answer is absolutely you can add advertisements on your website! But the truth is it’s not that easy. The act of putting ads up is easy, but the making money part is not so easy. The key is in your traffic and how many engaged users you have.

How do I know if my AdWords campaign is working?

Set up conversion tracking so that you can link the outcomes (leads, enquiries, sales) to the ads and find out how much each conversion costs. Then in order to evaluate Return On Investment from the ads you need to know the value of the lead/enquiry/sale to your business.

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